She's following Trumpery' lead...

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She's following Trumpery' lead...

Post by T on Wed Jun 07, 2017 9:16 am

I see Mary Mayhem is following Trumpery's lead with fake news and alternative facts.
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Mayhem, in campaign kickoff, uses fake front pages of 3 Maine papers

Sigmund Schutz, an attorney for the Portland Press Herald, issues a cease-and-desist letter saying the use of the newspapers' logos creates confusion at a time when the term 'fake news' is being used to create distrust of the media.

The Portland Press Herald is objecting to Mary Mayhem’s use of its nameplate on a fake newspaper page promoting her campaign for governor.

At a news conference announcing her candidacy Tuesday, Mayhem used as props large posters made to look like Maine’s three biggest daily newspapers that featured glowing – but fake – headlines.

Sigmund Schutz, an attorney representing the Press Herald, said the use of the newspapers’ logos by her campaign could be a violation of intellectual property law since the campaign neither asked for nor received permission.

More than that, the realistic-looking front pages with fake headlines could mislead the public, he said.

“By using the newspaper’s name and nameplate, some members of the public may conclude, erroneously, that the paper has authorized its use by your campaign, that its coverage in fact comports with what you displayed to the public, or that the newspaper has endorsed, sponsored, approved of your campaign,” Schutz said in a cease-and-desist letter to the Mayhem campaign asking it not to use the Press Herald’s brand in the future.

The posters displayed Tuesday at Dingley Press in Lisbon were made to look like front pages of newspapers and featured the real mastheads of the Lewiston Sun Journal, the Bangor Daily News and the Portland Press Herald. Underneath were fake headlines that read, “Maine Leads in Job Growth,” and “Maine Leads in Small Business,” and “The Maine Success Story.”

It’s common for political campaigns to use news stories or headlines in various literature – mailers, for instance. As long as the proper news outlet is credited, no permission is needed.

But using fake headlines is a different story. In an era when the term “fake news,” is often used to sow distrust of the media, the inclusion of fake headlines under real mastheads is problematic.

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Last edited by T on Wed Jun 07, 2017 9:27 am; edited 1 time in total

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Re: She's following Trumpery' lead...

Post by T on Wed Jun 07, 2017 9:18 am

The newspapers should do more than stop Mayhem. They should prosecute her to the fullest extent of the law, and seek damages.

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